Featured products

Why It Works

  • Light & stomach-friendly

    Fluid consistency designed to be easy to digest during long sessions.

How to fuel your session

60–90 min: 1–2 gels
90–150 min: 2–4 gels
Race day: 1 gel every 30–40 minutes

Energy Gels

About Us

Born on the Gold Coast, built for the run community.

If you’ve ever trained or raced on the Gold Coast, you know the struggle — quality running nutrition, especially energy gels, can be surprisingly hard to come by. Limited options, inconsistent stock, and the hassle of ordering online from multiple places often make fuelling harder than it needs to be.

We started In The Zone to change that.

Our goal is simple: to make a wide range of trusted running nutrition easily accessible to Gold Coast locals. Whether you’re training before sunrise, chasing a PB, or lining up on race day, we believe fuelling well should be convenient, reliable, and tailored to real athletes.

The Gold Coast has a thriving running community — from casual runners and run clubs to endurance athletes and weekend warriors. In The Zone exists to support that community by bringing together a growing selection of performance nutrition in one place, so you can focus on the run, not the rest.

We’re here to fuel the miles, the training blocks, and the moments that put you in the zone.

Partner With In the Zone

Fuel support for gyms, run clubs and endurance communities.

At In the Zone, we support the Gold Coast endurance community with evidence-based sports nutrition.

We partner with gyms, run clubs and coaches to provide athletes with the right fuel, hydration and recovery products to support their training.

How We Support Your Community

Hydration Stations

We can set up hydration tables at your training sessions, events or competitions so athletes can try endurance fuel and hydration products.

Athlete Education

We provide simple fuelling education for runners and athletes so they can train and race better.

Product Access

Members can access curated endurance nutrition through our store.

Community Events

We love supporting:

  • Run Clubs
  • HYROX simulations
  • Gym competitions
  • Long run meetups

What We Offer

Pop-Up Hydration Stations

  • Electrolyte hydration
  • Gel tastings
  • Race day fuelling education

Member Discounts

  • Exclusive gym discount codes

Event Support

  • Prize packs
  • Athlete gift bags
  • Sample products

Retail Opportunities

  • Selected products available for gyms to stock

Why It Works

Endurance athletes often struggle to understand how to fuel their training properly.

Our goal is to make fuelling simple, accessible and educational for your community.